Founder 

John Donahue 

John is one of the world’s foremost experts in biddable/auction-based media, having previously been a leading industry innovator at OMG, WPP, Havas, and others. 

He advises advertisers and media companies drive efficiencies from Facebook platforms, Programmatic, Pinterest, Twitter, YouTube, and Google advertising, and does so on behalf of leading Fortune 100 companies and ComScore Top 50 Media Companies

Co-Founder

Chris Copeland 

For more than two decades Chris has helped companies realize their growth potential through innovative strategies. He was responsible for leading the development of the Award-winning search practice at GroupM. He’s driven growth for brands ranging from Apple to Target by creating solutions that deliver results.

For five years, he led the GroupM Next team that helped innovative start-ups and major brands connect. He’s a founding member of the Google, Bing and Yahoo! search advisory councils and was recognized by The Internationalist as one its Innovators of the Year in 2014.

Co-Founder 

Mike Dowd

There is no corner of digital marketing that Mike hasn’t explored during his decade plus of agency experience. His path has been directed by a passion for technology, data, and the future, culminating in several years as Chief Technologist at GroupM Next. During his time there, he managed the strategy and execution of major technology platforms, including Adobe, Apple, and Amazon, across the GroupM portfolio and stood on the inaugural board of the Kenshoo Agency Council.

Co-Founder 

Bill Callahan 

Bill has over two decades of experience in advertising, marketing and creative communications with a focus on digital content.

His sensibility, intuition and no nonsense approach have allowed him to work both alongside and for innovation and consumer brands to meet a diverse array of businesses challenges—and optimize their brand and creative solutions to drive results.